Those of us who ice-fish have always known it.  Others are just beginning to figure it out. . . .

Only the “cool kids” ice fish!

Don’t believe me?  This commercial has been running on TV lately:

I know this, they do not come any “cooler” than Matthew McCounghey!

And he’s ice-fishing!

When I run into ole Matt on the ice sometime, we will have to share tips:

I thought it looked like he could have used more bait on that massive treble hook he was using.

Oh, and he is way too casual when a tipup flag pops.  We all know the proper etiquette is to holler “FLAAAAGGGGG!!!!!!!” at the top of your lungs and then take off running!


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